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For founders, CEOs and people leaders

Your health plan should get better year-round. Not just once a year.

We're a health insurance broker. We compare every available plan, negotiate hard and get you a better plan for less. Then we keep improving it all year. The insurance company pays us, so we’re free to you.

See real prices in minutes.Backed by Y Combinator

Locate

$100,000 a year below its renewal. Kept the team's doctors.

Bindery

41% below its renewal offer, with a lower deductible.

Nick Soman

Can you get a better deal? Ask Nick.

Nick Soman · Founder & CEO

15 minutes to help make your plan better.

Book 15 minutes (opens in a new tab)

Why small businesses pay too much for insurance

Insurance companies are asking small businesses to pay 14% more in 2027, according to KFF.
On a $300,000-a-year plan, that's $42,000 more. Here's how to avoid paying more than you need to.

Comparing only a few plans
We compare every available plan and show you the real prices.
Accepting the first offer
We get competing quotes and negotiate hard.
Waiting until renewal to look for improvements
We use your claims data to find better, lower-cost care, all year.

Texas startup Reflex Careers faced a 15% increase. Now they pay 10% less than last year.

Their claims data showed that one large claim drove the increase, and the plan's underwriters agreed that cost was unlikely to repeat. So we shopped other insurance companies and found a cheaper plan with lower out-of-pocket costs.

"Nick has helped Reflex with our health plans for the last 4 years. When our claims got stuck this summer, he was the one on hold with the insurance company getting it fixed."

Mike Meyers
Mike MeyersFounder & CEO, Reflex Careers (opens in a new tab)Fills retail shifts fast

One comparison, every kind of plan.

We show you what each option costs, fees included, and what changes for your employees. Then we tell you which one we recommend and why.

We check all six for you:

Fully insured

You pay an insurance company a set monthly price, and it pays the claims.

Level-funded

You pay a set monthly price and may get money back when claims are low.

PEO

You join the group plan of a payroll and HR company, like Justworks, Rippling or TriNet.

ICHRA

You give each employee a tax-free monthly allowance to buy their own plan.

Association plan

You join a plan with other companies in your industry.

Self-funded

You pay your team's claims yourself, with insurance for very large ones.

Then we keep improving your plan, all year.

We check every bill and claim we can see. Here's what we look for:

$4,000 for someone who'd left.

We found that a 50-person company had been paying for an employee who left a year earlier. Nobody had caught it. We got the charges stopped.

  1. We find people on your bill who shouldn't be.

  2. We find lower-cost medicines and procedures that do the same job.

  3. We find cheaper, easier places to get care, like infusions at home instead of the hospital.

  4. We use your claims to build the best case for your renewal before it's set.

What our clients say

"Our health insurance renewal came in 25% higher. Decent found us a better setup that saves more than $100,000 a year against it, kept the doctors our team uses, and lowered everyone's out-of-pocket maximum."

Joe Lee
Joe LeeCo-Founder and CEO, Locate (opens in a new tab)Finds better store locations

"Health insurance is one of the biggest lines in our opex, and one of the hardest to understand. Decent got us a better plan for 41% less than our renewal, and we finally felt in control."

Greg Beauchamp
Greg BeauchampFounder and CEO, Bindery (opens in a new tab)Creates brand campaigns and films

"We were combining three companies’ benefits into one, with a hard October 1 deadline. Decent moved everyone onto one plan and cut our first-year cost by over $90,000 against our renewal."

Serge Kassardjian
Serge KassardjianCo-Founder and CEO, Zenpire (opens in a new tab)Builds tools for online stores

"My team had a lot of questions. Decent answered every one, usually by text within minutes. They put the options in writing for leadership and worked through every snag. We got better plans, and nobody’s paycheck went down."

Abigail Morrison
Abigail MorrisonHR Manager, Zenpire (opens in a new tab)Builds tools for online stores

"We’d never offered health insurance before. Decent shopped eleven options, walked us through each one, and helped us find a solution that cost a third less than what another broker quoted and made financial sense for our business while delivering exceptional value to our employees."

Jenna Blakey
Jenna BlakeyCOO, Origin FisheriesModernizes the fishing supply chain

If your broker already does all this, keep them.

We'd like to meet them. If not, let's get you a better plan.

Not ready yet?

We'll only use your email to reach you before your renewal.